Most firms pick the wrong SEO company for the same reason: they ask about promises instead of mechanics. Six questions expose the difference.
Most law firm SEO is a person writing blog posts against a retainer. It stalls: content goes stale, rankings decay, and the firm keeps paying. The six questions below separate agencies that keep a retainer from engines that keep rankings.
Ask how content gets produced after month one. A person blogging twice a month cannot cover practice areas, jurisdictions, and competitor moves at once. Our engine generates, publishes, and refreshes on a continuous schedule — it ticks every 300 seconds, so content never goes stale.
Ask to see the monitoring. We track your keywords and your competitors' daily — when a competitor publishes and your rankings shift, counter-content is queued automatically. You find out before it costs you cases.
Ask how the agency builds links. We deploy a network of related domains around your brand — each with an independent reason to exist — and cross-link them so authority compounds into your money pages as new content publishes.
ChatGPT, Perplexity, Claude, and Google AI Overviews now answer legal questions directly — and cite sources. Ask the agency to show your citations in those engines, for which queries, and where competitors outrank you. Our GEO tracking shows exactly that →
$3,700/mo Foundation builds the network in the first 90 days; $1,200/mo keeps the engine running. Compare that with agencies charging tens of thousands for ad campaigns that stop the day you stop paying. See the full plan →
The last question is the easiest to verify: we run the same engine on our own site first. If an agency's own pages don't rank, why would yours? See the engine we sell →
We map your current rankings, your competitors, and your GEO citations — then show you the gap. No pitch, no obligation.